In his speech titled “A new way of doing things: Together” –Hogan discussed the airline’s strategy for growth and the necessity of partnerships within the air travel industry.
Speaking on Etihad Airways’ services to the U.S., which include New York, Chicago and the launch of flights to Washington,
D.C. on March 31, 2013, Hogan said, “Our partnership here goes beyond our flight operations, with many of our company’s most important strategic partners being American companies. We currently operate 14 Boeing aircraft but have another 51 on order, including 41 Boeing 787 Dreamliners. With our equity partners, we will be operating the largestfleet of Dreamliners anywhere in the world.”
“From very early on, we recognised we needed to work with other airlines if we were to achieve scale and build our competitive position.”
“Today, we have codeshares in place with 41 partners, expanding our network of destinations to 327 major cities – more than any other Middle Eastern airline. In building those partnerships, we’ve taken a deliberately wide-ranging approach, working with airlines from all markets and – perhaps most importantly – from across all of the major alliances.”
“Those codeshares have played an important role in the growth of our
business, feeding passengers into our global network and delivering a constant
and growing revenue stream for the business.”
“Our equity stakes are not about seeking control; they are about
cementing partnership – partnership that will deliver growth in a constrained
and challenged global landscape. They are about us putting skin in the
game, betting on the success of our commercial relationships. This year, those
partnerships will deliver something in the region of 20 per cent of our total
revenues.”
“So, in our new model, we have taken what we believe is the smart
approach to work around the limitations of the global aviation sector.”
