Doha, Qatar Airways today officially launched the Oryx Galleria, a brand new boutique designed exclusively for its Frequent Flyers Program “Privilege Club “members to redeem their accumulated points “Qmiles”.
The walk-in-store, spread over two floors and located close to Doha International Airport, offers a wide range of over 600 branded products covering fashion apparels and accessories, fragrances, luxury watches, jewellery, electronics, toys, luggage, household appliances, gadgets, sporting goods and much, much more, which members can redeem using their accumulated points.
Qatar’s Civil Aviation Authority Chairman, Abdul Aziz Al Noaimi and Qatar Airways Chief Executive Officer Akbar Al Baker officially opened the new boutique at a media reception today. Al Baker said: “This new showroom has a wide selection of the world’s finest brand and product categories, designed to provide Privilege Club members with a world-class customer experience, as well as an alternative to redeeming Qmiles on air tickets.”
“At Qatar Airways, we always keep looking for ways to bring additional value to our customers. This latest initiative reinforces our commitment to provide our most loyal customers with new and unique benefits that are fitting for being members of the best frequent flyer programme in the region.
“Customer research has shown our loyalty club members are looking for more redemption options and greater flexibility, so Oryx Galleria was conceived not as a paper catalogue but a real boutique where customers can walk in and browse through the large variety of products available for redemption using their Qmiles.” Al Baker added.
Qatar Airways has seen growth in just 15 years of operation, currently operating a fleet of 105 aircraft to 112 destinations across Europe, Middle East, Africa, Asia Pacific, North America and South America
Qatar Airways recently launched flights to the European capital cities of Tbilisi in Georgia and Baku in Azerbaijan. The Doha-based carrier has announced it will launch scheduled flights to a further seven destinations this year – Kigali (Rwanda) from March 21; Zagreb (Croatia) from May 9; Perth (Australia) from July 3; with dates yet to be announced for other new routes.
Source: Qatar Airways
