Singapore, /PRNewswire/ — Boeing (NYSE: BA) announced launching "Boeing Edge", a new initiative focused on Boeing
customers gaining advantage through the company's commercial aviation services and support.
"No other company in the world has the breadth and depth of Boeing in terms
of knowledge, innovation, commitment and services integration along with the
passion of our global team," said Lou Mancini, senior vice president, Boeing
Commercial Aviation Services, at the Singapore Air Show. "When customers come to
Boeing, they're not just getting world-class support for their businesses,
they're gaining a vital advantage over their competition. This advantage now has
a name – the Boeing Edge."
Boeing Commercial Aviation Services are organized around four core
capabilities:
- Material Services
- Fleet Services
- Flight Services
- Information Services
Through these capabilities, Boeing offers customers a combination of expertise, innovation and support throughout the lifecycle of
their airplanes.
The "Boeing Edge" is a service mark – an extension of the Boeing brand –
as stated by Boeing it is designed to "position the diversity and value of the company's commercial
services and support portfolio".
"The Boeing brand
is associated around the world with leadership in aerospace," said Rob Pollack,
vice president of Brand and Market Positioning, Boeing Commercial Airplanes.
"The Boeing Edge gives us a platform to communicate the unmatched support and
services portfolio Boeing delivers to its customers every day."
Over the next 20 years, Boeing estimates the global market for commercial
aviation services will reach $2.3 trillion. "The Boeing Edge is sharpening the
company's focus to give aviation services customers every advantage they need to
succeed in an increasingly competitive operating environment," as announced by Boeing.
Source: Boeing.
