Jet Airways announced as part of a strategic re-branding exercise it will consolidate its low fare service products under the JetKonnect brand to simplify the group’s service proposition and enhance brand recall.
As from March 25, the JetLite and Jet Airways Konnect services will operate under the JetKonnect brand. Jet Airways (India) Limited and JetLite (India) Limited, will continue as distinct business entities operating under their own airline operating permits.
In an attempt to achieve brand consistency, JetKonnect will be the dedicated low fare service with a mixed fleet of Boeings and ATR aircraft to operate on metro, tier II and III routes.
According to Jet Airways, a gradual re-branding of the JetKonnect brand would be manifest on letterheads, the JetKonnect website, boarding passes, tickets, stationery. Signage at all check-in and ticketing counters will have dual branding reflecting the existing Jet Airways and the new JetKonnect logos. Difference in fares between the premier Jet Airways and JetKonnect will also be reflected on the website and all visible communication avenues. Economy guests on-board JetKonnect flights will continue to be offered a range of refreshments from Jet Cafe, JetKonnect's buy-on-board meal service.
Commenting on the re-branding exercise, Sudheer Raghavan, Chief Commercial Officer, Jet Airways, said, “At Jet Airways, we see our brands as a set of differentiating propositions that help us connect with our guests. The Jet Airways Group has always been proactive in responding to our guests requirements and have demonstrated a flexible approach in devising products and services to meet customer needs. Given that our low-fare, high-quality all-economy product, Jet Airways Konnect has proved to be a successful model since its introduction in May 2009, we thought it best to consolidate our product in the low-fare segment with a single brand – JetKonnect, for enhanced brand recall.
The total number of flights by the Jet Airways group, which currently operates around 600 flights daily with a fleet of 120 aircraft, will remain unchanged.
Source: Jet Airways
