Bahrain Air, the second national carrier at Kingdom of Bahrain, will participate at the 2012 Bahrain International Air Show 2012 which will be held from the 19th of January to the 21stof January 2012 at the Sakhir Air base in Manama, Kingdom of Bahrain. The Managing Director, Capt. Ibrahim Al Hamer, said “We are glad to participate for the second time in the Bahrain International Air Show; this gives the Bahrain aviation industry a great boost in exposure in both the region and the globe”. He also stated “Bahrain Air today operates to 18 destinations and plays a major role in linking the kingdom of Bahrain, the financial center of Middle East, to major cities in GCC, Levant, Africa, Indian Sub-continent and Europe through Istanbul, with a fleet of modern Airbus A319 and A320 aircraft”.
Richard Nuttall, who was appointed as CEO from the 1st of December 2011 is very optimistic about the growth of the carrier and stated “Whilst 2011 was a difficult year for all in the industry, we are expecting traffic to improve in 2012. At Bahrain Air, we are continuously looking at ways to extend and improve our current offerings. Bahrain Air plans to operate to six more destinations this year, which will be announced once we receive the required government approvals. We have successfully migrated to a new flight booking reservations system, giving our valued customers more flexibility and additional options for services when they book with us.
A passenger can chose from different fares depending on whether price, flexible travel dates or class of service is most important. We are also gradually introducing services such as the ability to select seats, blankets, insurance or even a celebratory cake. We encourage our customers to book early to avail the early bird incentive, where a portion of our tickets are sold at up to 35% less than usual market rates. Bahrain Air’s advanced pricing mechanism promotes lower pricing for customers who book their seats early” he stated.
The airline’s website has also been enhanced, as Bahrain Air’s Marketing Manager Naeem Mahamoor stated “with sections for both B2C (Business to Customer) and B2B (Business to Business). The website is available in both English and Arabic with future regional customization in the pipeline. He went on to say, our prime focus for 2012 will be value addition to the different niche segments of the market including business travel, leisure, pilgrim, charters and MICE (Meetings, Incentives, and Conferences & Exhibitions), offering value, flexibility and consistency"
Source: Bahrain Air