DUBAI – Emirates announced it has been using the social network for profesionals, LinkedIn to build brand loyalty and customer retention among LinkedIn’s members and have achieved the 100,000 followers for its page on the social network's web portal

Emirates has over 40,000 employees from 138 nations, with almost 200 aircraft on order, the airline will look to increase that workforce over the next years.

Sophia Panayiotou, senior vice president of Human Resources at Emirates, said: “Following our achievements on other social networks, LinkedIn is another social media success story for Emirates. We are very proud to become the first airline to reach the milestone of 100,000 followers on the professional network.

“As we grow as a company, it is essential that we attract the right talent to help us achieve our ambitions and we see LinkedIn playing a very important role in that”. 

Jacob Thomas, head of LinkedIn Marketing Solutions, LinkedIn MENA, added: “Emirates has constantly set benchmarks for airlines across the world and this is what has made them leaders in the industry. We are proud to recognize that the first airline on LinkedIn to reach this milestone is from the Middle East/UAE and we are committed to partnering with Emirates for their continued success.”

Emirates flies to 134 destinations in 77 countries across six continents with largest fleet of Airbus A380 aircraft.