Company: Flydubai
Closing Date: "No Closing Date Stated"
Description- To launch flydubai co-branded cards in the UAE & other key markets
Major Areas of Responsibility- Project manage launch of flydubai co-branded card(s).
- Establish and work closely with key internal stakeholders and ensure successful launch.
- Post launch; collaborate closely with other internal key teams (e.g., Finance, Call Center, flydubai.com, Airport, Marketing, PR etc.) and the bank to maximize card impact and success.
- Analyze and manage the key fundamentals of the card life cycle like financial budgets, cost projections, performance and key trends which will govern the growth of the card portfolio.
- Develop strong acquisition and retention programs to rapidly build a sizeable and profitable portfolio.
- Drive credit card portfolio performance through the application of analytics and insights, and apply strategies and programs to grow profitable sales.
- Develop effective 1:1 marketing programs to increase credit card spend.
- Will develop the annual marketing plan, bi-monthly campaign strategy, balance transfer/lend and spend strategies, and other activities related to improving portfolio performance.
- Oversee the development of the annual marketing plan for both ‘business as usual’ offers and new strategies to aggressively increase usage and drive the bottom line.
- Manage the business relationships, contracts and contractual obligations relating to non-merchandise revenue.
- Continuously analyze, manipulate and establish effective cards model based on datasets for the purposes of developing strategic solutions to business problems
- Develop scorecards and simplify reporting capabilities of key portfolio metrics.
- Managing a collaborative relationship with the bank and flydubai card customers.
- Gaining know-how and buy-in from internal and external stakeholders and present to the management team as well as meet regularly (weekly, monthly or quarterly based on need) with key peers/contacts for review and development of card performance.
Required Knowledge, Skills, and Abilities
- Possess keen financial acumen and be marketing Savvy.
- Minimum of 5-8 years business experience in Finance, Marketing or Credit Card Portfolio Management with 4 - 5+ years of previous related experience in Credit, Financial Services or analytical consulting services.
- Professional work experience in analytic techniques applied to customer valuation, marketing ROI, design of experiment, and customer segmentation.
- Experience in a consumer-facing industry (traditional or online retailing, retail financial services, etc.)
- Ability to drive change and influence others, even in challenging situations.
- Strong organizational, planning, and time management skills with ability to prioritize multiple/competing projects and assignments.
- Integrity.
Job Requirements
- Business Awareness.
- Initiative, Commitment to Achieve with Effective Communication skills.
- Attention to Detail and Quality.
- Organising for Results and Adaptability.
- Customer Service Orientation.
- Influence and Negotiation.
- Problem solving and Decision making
Education and Experience
- Bachelor's degree in Finance, Economics, Marketing or equivalent experience required. MBA is preferred.
- Proficient in various PC packages, including advanced use of MS Excel, Word and PowerPoint.
- Demonstrated proficiency in analytical and numerical skills.
- Broad card marketing acquisition, retention, and relationship management skills.
- Strong card product management and development functional skills.
- Track record of successful card product and portfolio management.
- Proven presentation skills and financial/business analysis expertise.
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